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Description

“PRINCIPLES OF MARKETING” is a textbookfor Grades 11 and 12 of the New K-12 Curriculum (Strand: ABM, GAS).   The book deals with the principles and practices in marketing goods and services.  It focuses on the development of integrated marketing prorams that will help grow businesses.    The book is Dep-Ed K-12 Curriculum compliant, and is collaboratiovely produced by several authors with established expertise and experiences.
Book authors are: Ligaya, E.; Jerusalem, V.; Palencia, J., and Palencia, M.   ISBN: 978-6219560962; Published in 2017, 256 pages, English.
Price is P395.00 only, plus P150 shipping within Metro Manila.

Product Details

  • Condition New